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Privacy Policy

Privacy Policy
Effective Date: 04/02/2025

1. Introduction
Kathleen O’Connell (ADHD Forest Fairy) (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website ADHDforestfairy.com.

2. Information We Collect
We collect the following personal information when you interact with our website or make a purchase:

  • Name (First and Last)
  • Email Address
  • Billing Address (only when required for purchases)
  • Payment Information (processed securely through third-party payment processors; we do not store payment details)
  • Any additional information you voluntarily provide (e.g., messages via contact forms)

3. How We Use Your Information
We use the collected information for the following purposes:

  • To process and fulfill orders
  • To send you order confirmations, updates, and customer support messages
  • To provide you with promotional and marketing content (only if you opt-in)
  • To improve our website and customer experience
  • To comply with legal obligations

4. How We Share Your Information
We do not sell or rent your personal data. However, we may share your information in the following cases:

  • With third-party service providers (such as payment processors, email marketing platforms, and shipping providers) to fulfill orders and provide services
  • When required by law, such as to comply with legal processes
  • In the event of a business transfer (e.g., merger or sale), your information may be transferred to the new owner

5. Data Security
We implement security measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights & Choices
You have the right to:

  • Access, update, or delete your personal information by contacting us
  • Opt out of marketing emails by clicking the “unsubscribe” link in our emails
  • Restrict processing of your data under certain conditions
  • Request a copy of your data in a portable format

7. Cookies & Tracking Technologies
We may use cookies and similar tracking technologies to enhance your experience. You can manage cookie preferences through your browser settings.

  1. Cookies & Tracking Technologies
    We use cookies and similar tracking technologies to enhance your experience, analyze website usage, and support our marketing efforts. You can manage your cookie preferences through your browser settings. For more detailed control over these technologies, please refer to our cookie consent banner (if applicable) which allows you to customize your preferences.

7.1 How We Use the Meta Pixel (Facebook Pixel)
We utilize the Meta Pixel (formerly known as the Facebook Pixel) on our website. This pixel is a piece of code that allows us to:

  • Measure the effectiveness of our advertising campaigns on Facebook and Instagram by understanding how users interact with our website after seeing our ads.
  • Deliver more relevant advertisements to you on Facebook and Instagram based on your activity on our website (e.g., pages you visit, products you view or add to your cart, or purchases you make).
  • Create custom audiences for our advertising campaigns, enabling us to reach groups of people who have previously interacted with our website.
  • Optimize our ad delivery to reach people who are most likely to be interested in our services and products.

When you visit our website, the Meta Pixel collects certain data, including:

  • Your browser type and operating system
  • IP address
  • Pages viewed, actions taken (e.g., clicks, scrolls)
  • Time spent on pages
  • Referring website address
  • Pixel events (e.g., PageView, ViewContent, AddToCart, Purchase)

Automatic Advanced Matching (Optional – Only include this section if you enable this feature)
If you enable Automatic Advanced Matching in our Meta Pixel settings, the pixel may also automatically collect standard customer information that you provide on our website forms (such as your email address, phone number, or name). This data is immediately hashed (converted into a scrambled, irreversible code) before being sent to Meta. Meta uses these hashed identifiers to better match your website activity with your Facebook/Instagram profile, improving the accuracy of our ad measurement and targeting without receiving your raw, identifiable personal data.

Data Shared with Meta Platforms, Inc.
The data collected by the Meta Pixel is shared with Meta Platforms, Inc. (including Facebook and Instagram) in accordance with their privacy policies. Meta processes this data to provide their advertising and measurement services to us.

Your Choices and Opt-Outs:
You can learn more about interest-based advertising and manage your ad preferences through the following resources:

  • Facebook Ad Preferences: https://www.facebook.com/ads/preferences/
  • Digital Advertising Alliance (for US): https://www.aboutads.info/choices/
  • European Interactive Digital Advertising Alliance (for EU): https://www.youronlinechoices.eu/

8. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy policies or content.

9. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of significant changes by updating the “Effective Date” at the top of this page.